Snazzy Women’s Wedge Shoes

There isn’t another shoe that can compare to the beauty, comfort and style of the women’s wedge shoes. They have a unique quality which isn’t shared by other shoes. They’re a high heel with the comfort of a pump. They’re a formal shoe that can be worn with a wedding dress or equally with a business suit. If you’re looking for a shoe that can be worn everywhere, the wedge is the best option.

A great pair of wedges will give the keep the foot comfortable while lengthening the leg. The longer the legs look, the better a skirt looks. Wearing a pair of wedge high heel shoes with a mini skirt gives the perfect look. Dressy outfits look great with the wedge as well. They’re a playful and sexy in a way that is classy and elegant.

The best styles for both work and dressy are patent leather shoes. Other styles are leather and satin wedges with heels at least an inch high. Higher heels look more professional and formal. The wedge gives the advantage of high heels without the disadvantages that come from a spike stiletto heel.

Betsey Johnson makes some fun and frilly shoes that look great with clothes that look terrific an outfit worn to a wedding or a dress for a more contemporary office. I find her shoes are perfect for fashion designers or interior decorators. Women who don’t mind a bit of fun in their shoes should pick up a pair of Betsey Johnsons. But if you’re a little more reserved and elegant, you’ll want to go with different styles.

Anne Klein and Calvin Klein design more classy and elegant shoes. Their styles are generally blacks, reds, taupe and colors that look very modern and refined. Most of their wedge shoes look best with a channel suit than a cocktail dress, but there are some rare exceptions. The craftsmanship is gorgeous in all of their styles and perfect for the successful lawyer or Wall Street woman.

Whether you’re a bit on the fun side or a tad more modest, wedge shoes will fit the bill for all your outfits. They are a style unto themselves and are the only style of shoe that can be casual and formal. While stiletto high heels are quite sexy and fashionable, the same look can be achieved by wearing a wedge shoe, but without all the balance and pain associated with stiletto heels.

Chubby Women Spring Fashion – Three Most Flattering Dresses

Here comes spring 2009 and there you see your mind filled with a fear of being laughed at. Thanks to your extra flab which doesn’t allow you to wear dresses according to your will.

Thus your intense desire to wear the most fashionable dresses turns into vapor , all because of your flab. Oh! These bulges on your waistline… They suck!

Now forget these problems. Because here are the most flattering dresses exclusively meant for a chubby woman so she can look at her best this spring 2009.

Read out the following lines to know what are those top three dresses along with some tips and tricks to pair them with equally flattering jewelry and footwear. Thus hide your chubbiness this spring in an artistic fashion.

Colorful Belted Trench Dress : No woman’s clothing is more flattering, for a chubby woman, than wearing a trench coat. But there are days when it hardly rains in spring too. So what to wear during those dry days?

Designers have brought a unique blend of trench coats and dresses. So, this spring, buy a belted trench dress to give your spring season a perfect and fashionable start. The inbuilt belts are an added advantage which cover your bulky waist nicely. The wide collars are flattering too as they cover your chest area much genuinely.

You will love to wear these cotton-made trench dresses which come in many colors, mainly suitable for spring only. Also, a belted trench dress will prove an exciting office or party wear this spring.

Buy something which comes in striking pink,dark citron, super lemon or vibrant green. Wear them with ballet flats or heels and sunglasses. Try matching metallic bangles and designer earrings.

Striped Wrap Dress : When you wrap this wrap dress around your body, there is no trace of your chubbiness anywhere. It covers you magnificently from top to bottom.

Gone are the days of mono-colored wrap dress. Now try these extremely fabulous striped wrap dresses this spring 2009. You can buy one with black and white stripes to give you a more classic look, or in order to look more trendy, you can choose stripes of “green and pink “or “yellow and blue” or whatever combination you find more suitable.

You can choose a wrap dress with full sleeves, if your arms happen to carry extra flab. Give your hair a fringe cut and wear big circular metallic earrings. They flatter a chubby face.

As a wrap dress leaves your calves open, try to wear a pair of red knee-high boots. They flatter your legs. If your legs don’t carry extra flab, try glossy slingbacks. Wear a designer wrist watch and use a golden shoulder bag.

Satin Button Down Tunic : Whenever you plan to have a party during the spring phase, a button down tunic, which more or less looks like a dress shirt, made of red satin can get no competitor.

Choose a knee-length button down tunic with big buttons and full sleeves. Adding some big buttons would be extremely flattering.

Nothing could be greater than having this satin tunic with its cuffs and collars white in color. Try a cotton scarf and let your hair hang loose behind the shoulders. Use a fur packer hat with some feathers tucked into its edges.

With a knee-length button down tunic, wearing a black wide-leg trouser is a well justified fashion apparel. It will give your body a controlled look. Use a pair of mid-high heels.

Wearing ballet flats or wedges too will do wonders. Try blue spear-shaped earrings and black metallic handbags. They make admiring pairs with red satin tunics.

Fashion Tips For Women – Make Your Own Style

Want To Dress Fashionable? Want To Look Fashionable? No need to copy other people’s style, produce your own. Simply read exactly what you can find as well as pull collectively your personal look. The article contains tips that will help you produce your own fashionable as well as trendy style.

How to decorate and look at your Best-

Fashion is really a world that usually changes which is often very difficult to figure out how to apply latest styles. Keep scanning this helpful style tips.

Belts can be used like a wonderful fashion accessory. Available in a wide range of materials and styles, belts provides limitless opportunities to express your own style. Pair the colorful buckle together with your thin jeans, or produce a trendy look by adding the daring obvious leather buckle to your outfit for any night out on the town.

You should never purchase an outfit simply because of the superb selling price. If it’s not really your look or even going to look good you anyway, it’s just not well worth the savings you see in the price. It may sit inside your closet and become a total waste of money.

To a few people, fashion is simply regarding clothing, however, in reality, there’s much more in order to it. However, hair is essential too; it may set the tone for the entire look. A casual up-do is a terrific way to get a hair away your shoulders. Having your hair in your face can be a faux pas at the office as well as throughout class. Keep a soft hair elastic in your bag as well as a few Bobby pins in order to quickly put long hair into a no-frills bun or ponytail throughout the day.

Don’t overrun your own beauty kit. Choose things that you are attracted to but that also fit the tone of associated with season-specific colors. Think about both night and day as opposed to night. Make-ups will not last permanently once you start using it. Germs may even grow in the cosmetics if you used it a couple of months or in years past as well as left it sitting.

TIP! You can actually wear white when Labor Day has passed. You may put on clothes in any color which highlights you.

Sheer clothing can be sexy, but an excessive amount of sheer within a lot of locations can make the incorrect look. Some places of your entire body have to remain private when you are within public, or else you will just look trashy. Wear darkish colored blouses and trousers if you wish to seem slimmer. These colors disguise your form and lower the appearance of any bumps you may have.

TIP! Do not believe in the size on the label. Always try on clothes before buying them. Do not feel like you have to be perfect in fashion.

Getting the most out of your own clothing might not be an easy task. Although there are several combinations that may be made, the process of really making combos that look clean is not especially easy. Use the recommendation included in the following paragraphs to improve your style as well as fashion. Now that you have come to the end of the article, you are more knowledgeable about fashion. Adapt the ideas that seem great to you, by leaving the rest behind.

Australian Fashion

The dress you wear, the shoes you run with, and the hats that protect you from the sun not only help you in protecting yourself from the forces of nature; they also serve as your statement of fashion that everyone else has been following as well. People seem to be adaptable to the fact that every time fashion icons wear a different set of clothes, they should wear the articles as well. These fads may wear down and die down like clockwork, but people don’t seem to mind.

Fashion icons all over the world have been busy everyday in assembling different sets of clothes that could make the fashion statement of the day, the week, month or even year. These fads help people in building their confidence and showing other people that they have a taste for these fads and that they are also capable in putting together different pieces of clothing and it would look good. Fashion statements from the US, Europe and Australia are quickly gaining on each other on a race to the top of the fashion world.

Australian Fashion differs from time zone to time zone and climate to climate. Sydney fashion may be different from the fashion in Melbourne. Through the years, Australian Fashion is commonly viewed as the rugged cowboy type of fashion. With the movie Crocodile Dundee, people used to think that it is common for Australian men to wear rugged leather shoes and khakis together with that weird hat of Crocodile Dundee. However, they fail to realize that not every part of Australia is swamps. There happen to be parts where people see the fad as corporate looks such as the ones in Sydney. Sydney fashion through the years are seen as the preppy look; with the business establishments and the virtue of having the Opera House as a tourist spot, people pay attention to their looks to make a good impression on the tourists. Australian fashion statements are more commonly spotted in Sydney; that’s why it’s common to associate Sydney fashion to Australian Fashion.

What’s notable to the fashion statements in Australia is the fact that there are influences in the designs such as the British descent. Since the Australians have undeniable British ties, the fashion through the years has a notable British touch to it; such as the use of hats with coats and the fashionable handbags for women. Also, Australians favor the bow tie rather than the normal tie; also a British preference. Sydney fashion has been undeniably a reflection of the British touch with the women favoring the blazers and slacks; a notable business attire for women in the United Kingdom. And lastly, the favorable response of kids to shorts and leather shoes are a common sight in England.

No matter what the fashion trend is, it can’t be denied that a place’s fashion trend may have influences from their past. However, with the flamboyant fashion trends nowadays, it is uncommon that the influences would wear off. The Sydney fashion’s difference in the future would depend on the flexibility and comfort that the future trends would provide.

Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shortcuts and lift your customers’ spirits with a feel-good experience.

Secrets of the Avid Fashion Follower

Any woman who is an avid ladies fashion follower will tell you how important it is to keep up with the latest trends and the latest developments in the world of fashion. Not just about clothing – although clothing is a major portion of what constitutes to women’s fashion – but also about other elements such as the latest jewelry, the latest hairstyles, the latest accessories and must-have’s, as well as what is the latest dress trend out there today. The world of fashion and clothing is ever changing and on the move, so the avid fashion follower always needs to make sure she is on her toes and kept up to date with what is happening around her.

So how does she get all the information which she needs for what the latest trends and designs in ladies fashion are? How does she know what styles are in this season and what are the latest season must-have’s that every fashion diva should own in her wardrobe? By doing her homework of course. And no, homework here does not mean schoolwork, but rather homework in a sense that she uses every tool and means available to her to keep up with the trends in women’s fashion.

Being an avid fashion follower is no secret, all she needs to do is make use of the fashion resources around her. For example, an avid fashion follower would always have her essential item with her – fashion magazines. They are the very first basics she can turn to as there is no other medium that keeps up with the latest trends and styles quite like a fashion magazine does. New fashion magazines are out every month, which means their source of info is always going to be the very latest and the newest, and when it comes to fashion, those two are the key ingredients you would need to keep yourself fashion forward on all things related to fashion and clothing.

The avid fashion follower would also have to learn how to trend-spot. This simply means that she would learn to observe others around her and look at what other fashion followers are wearing or carrying if she wants to know what the latest trends are not just on the catwalk, but on the street as well. After all, being a fashion diva means that she knows even the tiniest developments and what is new when it comes to women’s fashion and dressing and what better way to do this than through observation.

The avid fashion follower will also make use of the greatest tool which everyone has available to them – the internet of course. The internet is going to be her endless source to all things fashion and all things related to ladies fashion, from the latest colors of the season, to what are the latest trends, the fashion gossips and what the hottest styles are, as well as shop online for practically any item she wants from any store, anywhere.

The world of fashion is something that is ever changing, and if you want to be a fashion forward glamour queen, start making use of all the resources around you and make sure that you stay ahead of the pack when it comes to all things fashion.

Why is a Law Enforcement Degree Becoming More and More Popular?

Are you interested to work as a detective, a police officer, or as a secret service agent perhaps? All of these careers have one thing in common. They are all not just fascinating but these are the careers that are related to law enforcement as well. As the technology advances and the world become even more complicated, individuals who are highly trained in enforcing the law are needed all over the world.

You can complete a bachelor’s degree and put your education into practice immediately after graduating to any of the available law enforcement jobs. But there are also those who pursue a higher degree as well particularly in criminal justice. They push their masters and even their doctorate degree because they have wider opportunities and have more chances of advancing to a wide array of choices at the same time. Of course there is no need to mention that the higher your degree the bigger will be your salary as well.

A degree in law enforcement would allow you to work on different fields since it requires various skills too. Aside from the careers mentioned above, you can also become part of the judicial and the court system too. And if you can, you can land a job in rehabilitation centers and even by appointed to take control of the prisoners in your local state.

Of course, not all law enforcement jobs are in the field. There are some who stays inside the offices and does business finances, accounting, and even programming too. You also don’t have to be physically and mentally fit to do your job efficiently. It would also help if you know how to speak other languages fluently as well. Remember that not every criminal speaks English very well so you have to create a way on how they would comprehend you and the system in United States.

Law Enforcement Physical Fitness Test – Workout Routine To Pass The Test

Whether you want to be a federal police officer or a local policemen the fitness standards are relatively similar. Some maybe a tad bit harder than the other, but they all are similar in terms of how your strength and conditioning will be evaluated. The best thing to do if you’ve dreamed of getting into law enforcement is to start training for the physical fitness test as soon as you can. The truth is many recruits lose out on a great career in law enforcement simply because they can’t pass the physical fitness test.

Although there are differences in terms of jurisdictions and responsibilities in the law enforcement community, the fitness test is one commonality that all of us share. It doesn’t matter if you work for a federal agency (FBI, DEA, ATF, Secret Service, Border Patrol) or a local agency (state police, deputy sheriff, city cop) you are still required to pass the physical fitness test.

Here’s just one workout routine that will help you get into shape fast!

First thing first, before you start any law enforcement workout program, make sure that it is designed to improve both your strength and cardio. Why do I say that? Because I’ve seen recruits make the mistake of training like a bodybuilder or even worst some train like a marathon runner. Both of which are dead wrong.

Here’s what you need to do:

One of the most effective workout routine to do is one that incorporates both resistance training and cardiovascular improvement. If you do one without the other, you will get gassed during the test. There are several ways you can actually build your strength and cardio at the same time, but the one that I recommend is interval training.

Law Enforcement Jobs – Cop Tells All To Get You Started

Are you an honest person. Ask yourself honestly right now, because once you begin the interview process for most law enforcement jobs, they will drill deep to find that out for themselves. Even if you have never been convicted of a crime other than a minor ticket, the polygraph test that most agencies employ is designed purely to weed out candidates that are dishonest.

Are you dedicated? To be in a law enforcement job you have to be dedicated to serving the public trust. It doesn’t matter if you are a highly trained SWAT operative whose job it is to crash through windows and take out the bad guy, or the patrol officer working the beat and helping those in need. Your primary function is to serve the public trust.

Physical agility is tested for in most law enforcement jobs. Are you prepared to chase down a bad guy, even in the snow and rain? Do you have the burning desire and self motivation to eat and train properly – always ready for the fight? Yesterday’s donut reputation has very little to do with today’s police officer. In fact, you can look at an agency like the Ohio State Patrol and find that they have annual physical fitness testing requirements that if you don’t pass will result in your termination! This isn’t a job for the weak bodied any longer.

These are the questions you must ask yourself, and if you think that you still have it takes – scratch that – if you KNOW that you have what it takes, the last real step is to find out what it is that you need to do.

99% of the law enforcement jobs out there will not allow you to just walk in and apply. No no no, you need to understand the process. If you don’t understand how law enforcement hiring works, nothing else really matters.

Focused on the Defense and Military Market? OK – What Is Your Formula for Success?

It’s a noted fact that many companies want to get a piece of the Defense & Military Market. Although most have concentrated on various Commercial Markets, they generally want to extend their portfolio to include a Defense segment in their business.

This makes sense, as securing a position in Defense-related, programs can provide a predictable and sustainable source of business, however migrating to the Defense & Military Market is not a simple translation of what worked in building position and a business base in other market segments.

To tackle this tough and complex market segment, a company needs to understand the groundrules, and make the right moves to get into the game to become a serious player.

We have seen many, companies over the years declare commitment to crack the Defense & Military Market, only to discover two years out that they discontinued their efforts or abandoned the Market.

Some of these organizations gained early success (by grabbing low-hanging fruit) or selected to develop this market segment for the wrong reasons. This requires Strategic focus, relatively deep pockets, patience, tolerance and an appetite and drive to run the course – no matter what materializes.

The common denominator is that companies want to gain content on Deployable Programs. This is the attraction, although one must not overlook the fundamentals of the Program Life-Cycle, budget/funding allocation cycles/shifts, fierce competition and the realities of coping with the Government and Military machine. Securing a position in a Deployable program is a long-term, multi-phase arrangement and there are no shortcuts.

Many years ago, we conducted research to understand and define the basic model utilized by major Defense Contractors/Integrators that grew-up in the Defense & Military Market.

Our objective was not to translate this model to small-to-medium, sized companies one-for-one, however it became clear that the elements of the methodology/process defined were essential for success for any firm. Without taking this approach, we would have wandered aimlessly and taken years to understand a winning formula or never gotten there.

Smaller companies could retrofit and apply this – with emphasis on their business priorities, resource constraints, budget availability and organizational make-up. The mindset and skills, within the organization, are key – remember that the square peg does not fit the round hole, without some adjustments. This also applies to attempting to translate the requirements of a Defense Gameplan into your core business.

Here are the key elements to construct your Defense & Military Gameplan:

1) Industry Structure – like other verticals, the Defense & Military Market has its unique characteristics and operating standards. The primary operatives consist of the Government/Military (target Program Offices/Agencies usually cross-military in-scope), Lead Labs and the Defense Contractor/Integrator community (Industry), with participating Commercial, Technology firms (supplier base) and third-party influencers (Technical Agents, Consultants, etc.). Although smaller firms are unable to cover all of these entities, it is critical that for program-based, selling that these various sources are taken into consideration. Without this, it is easy for the competition to outpoint/outmaneuver your firm and leave you high-and-dry (usually without even realizing it). Further, each of these entities plays a role in various phases of the program life-cycle from the R&D (proof-of-concept phase) to Pre-Production to Full, Deployment/Production and continuous life-cycle support.

2) Program-Selling – the Government/Military have gone through several cycles over the last decade. There has been a resurgence of discrete, Program Selling and Life-Cycle considerations vs. the previous emphasis on single-year budget and short-term, tech refreshes and insertions. To target the Defense & Military Market translates into a common ground – selective, Program focus. If this approach is not adopted – then your firm will be, viewed as, a solution looking for a problem-to-solve. The Program Offices/Agencies manage program elements and control the funding/budget allocation, while the Lead Labs and Defense Contractor/Integrator base translates specifications into hard deliverables. For technology providers and other suppliers – the Defense Contractor/Integrator base represents the key “consumer” and the pathway into fulfilling deployable contracts. There are many occasions where working directly with the Government/Military complex is warranted, however for most suppliers – their bread-and-butter is adding value to Defense Contractor/Integrators’ deliverable solutions to the End-User.

3) Industry Marketing – the Defense and Military Market, like other verticals, requires dedication and an active program to build position and momentum for your firm. One of the first tasks is to determine which segments of the Defense and Military Market fit your firm’s capabilities and expertise. Well-recognized segments consist of Avionics (Airborne Platforms), Navtronics (Surface-Ship Defense/Undersea Warfare), Vetronics (Ground-based, Vehicles) and Space-based, vehicles. This is further refined by target area of emphasis and application segment – for example C4ISR (Command, Control, Communications & Computers for Intelligence/Surveillance/Reconnaissance) for an airborne target identification/tracking application. Or, an anti-cruise missile application hosted on a surface-ship. Or, a detection system for roadside bombs engineered on an operating HUMVEE-like, vehicle. The mix is endless, however one must be clear and specific about the focus, because it is too easy to wander aimlessly in this vast Defense and Military Market. To reinforce the commitment to the market, most firms will attract or train/develop specialists that “walk the walk” of the Defense and Military Market allowing them to “speak the customers language.” Further, the company should develop a Media-based, program – which is an element of the Defense Gameplan – to actively participate in Industry Interviews, submit useful articles (usually program and application-based), fuel Webinars (useful to the target audience), host problem-solving Workshops (usually account-focused) and invest in building a Sector Management function (over time) that can interface with selected Agencies/Program Offices (to build position and develop new classes of opportunities). This may appear to be daunting, however the first-step is to prioritize/select your entry elements and get in the starting-gate. This is a long-term, proposition and will build content and momentum over the years. The battle cry for most, serious Industry players is to achieve a level where the Government/Military specifies their content for Program fulfillment, which becomes a conditioned response. This is the high-point of determining the effectiveness of your Defense Gameplan.

4) Government Contracting – this is a complex and consistently changing area, which can make or break firms. If your firm does not have in-house expertise and considerable Government contracting experience, it is advisable to leverage an outside expert that is conversant in Federal Acquisition Regulations (FARs), DFARs, Certs, Reps and the current (and future) requirements and mindset of the Government contracting machine. There are subtleties in working contracts with the Government that rival any other Market segment, in terms of, sophistication, complexity, formality, savvy, groundrules and dedication. Just take a look at what is required to set-up and negotiate a contract that has ITAR (International Trade in Arms Regulations) implications – and you will quickly understand. On the flip-side, the Government has been continuously working on streamlining the acquisition process and has an emphasis on Rapid Response to drive quicker-turn, contracts that support shorter, deployment cycles.

5) Caveats and Qualifiers – a few tips for the uninitiated:

Be watchful of contracts that taut IDIQ (Indefinite Delivery/Indefinite Quantity)- these contracts provide no formal commit. They draw suppliers in to share the program risk. Have seen IDIQ Programs that have gone through the roof, in terms of, production business and some that just fizzled, after the initial, ramp-up phase.

When your firm leverages into a Program, make every effort to understand the various phases required to reach full, deployment/production and ask the question about “recompetes” along the way. The Government/Military is noted for going back to Industry to keep the incumbent honest and to stir-up the competitive pot. Just imagine making a five-year, commit into a Program – riding it to Pre-production and them being written out of the script for full, Deployment.

Be tuned-in to the contracting terms – for example “rights in data” and “2nd sourcing,” which are standard terms for the Government/Military. What they translate to is that contractually your firm is obligated to relinquish its “secret sauce or family jewels” to the Government, during the contract period.

This allows the Government at any time to transfer this and set-up a 2nd source that will replace your content. There are many, valid reasons why the Government would exercise this provision, however it results in your firm being displaced.

This article is not intended to simplify or provide a tree-top view of what is required to make it in the Defense and Military Market.

In fact, the real game requires other drivers and it is more demanding and relentless. In the final analysis there are no guarantees. This article is instructional in-scope.

Conversely, the Defense and Military Market continues to have attraction and is one of the most, predictable Industry segments, which provides sustainable dividends.

Although this Market segment continues to morph and evolve, it continues to be one of the most compelling segments, in terms of, the technology developments/advancements that support active programs, platforms and applications. Whether your firms is extending its reach or is dedicated, having a Defense and Military segment in your firm’s portfolio is a smart move.